Setting up a campaign

Campaign registration is the first step to starting an innovation program. At this stage, the essential parameters are defined: objectives, themes, evaluation flow and participation criteria.

• Defining Strategy and Starting a Campaign

Intrapreneurship vs. Open Innovation

The campaign can follow two approaches depending on the target audience:

• Idea Portal — aimed at internal employees (intrapreneurship).
• Open Innovation — involves external partners such as startups, universities and suppliers. See the Portal section to set up open campaigns.

For idea portal:

• Idea Portal Configuration (Intrapreneurship)

Configuration steps

Form → Selection Steps → Evaluation Committee → Criteria → Gamification

1. Application Form: information collection tool for evaluating proposals.
2. Selection Stages: flow of analysis and screening of proposals until the approval stage.
3. Committees and Evaluators: groups responsible for evaluating proposals at each stage.
4. Evaluation Criteria: parameters to classify and prioritize proposals at each stage.
5. Gamification: Set up scores, tasks and prizes to encourage participation.

Open Innovation Resources

For campaigns with external partners, use the resources available in the Portal section:

• Import your own database and invite external actors
• Open Innovation Setup